visual identity basics

brand elements

w ribbon

The w ribbon is a graphic element that demonstrates a sense of movement. Derived from the dynamic wavy shapes of the whirligig, these customizable, w ribbons can be used as accent borders above or below a photograph and as accent borders at the top or bottom of a page.

W ribbon graphics should be used as provided, but can be modified by changing their size (width and depth), and direction (flipped horizontally), to accommodate a wide variety of applications. See further examples in the inspiration gallery.

W ribbons used on a flyer cover.

As an accent border on a direct mail postcard.

For a double page spread, the w ribbon can be used as an accent border.

As an accent border, along the bottom of a PowerPoint slide, the w ribbon can change colors to designate sections.