visual identity basics

color palette

The color palette consists of six colors, plus white. White, or the absence of color, plays a critical role as the canvas on which the colorful whirligig comes to life. The neutral gray (PMS Cool Gray 8) word mark is a strong foundational element for the logo mark.

Our color palette is concise, yet powerful.

Primary: white, blue and gray

Secondary: green, orange, yellow, purple

The primary and secondary color palettes are for use as accents, typography and brand elements. White is the preferred background in all applications. Color should be used sparingly and purposefully. Extending the color palette through the use of screens allows for added flexibility, while maintaining overall brand continuity.