visual identity basics

typography

Typography establishes a constant look for our brand in all visual communications. Always use these approved fonts.

Gotham and Goudy are the preferred font families for use in Dayton Children’s marketing and communications materials. Both of these font families contain other styles that are also suitable for use based on specific applications such as condensed or italicized copy within body copy.

  • Sans Serif: Gotham Medium, recommended for heads and major subheads, all lower case, kerning -20
  • Serif: Goudy, recommended for body copy, upper/lower case, suggested minimum size: 9 pt
  • Where Gotham and Goudy aren’t available (PowerPoints and emails), use Arial and Georgia

print fonts

web fonts

powerpoint and email fonts